Describe the importance of the first two pages of the 990 for funders and donors o Practice writing program descriptions to maximize interest o Describe at least three critical questions and how to move the organization’s board so a favorable answer can be given. o Describe how the ratios are determined regarding operating expenses and fundraising – What is a “good” range? o Explain what potential funders are looking for in the 990 o Describe how board members and key personnel should be reported o Explain how this “public” document should be made available Participants bring a 990 short or long form (not an EZ). Please print out a sample high quality 990 from the web resources and note any surprises or puzzles on the form in numbers or questions.