Public Relations Strategies for Small Businesses with Theresa Blake Graven from Treehouse Communications. This "Lunch and Learn" will be packed with tactics you can launch right in the workshop.

In this workshop, we will define public relations strategies that small businesses can use to manage internal and external communications. Learn how to create a simple and effective PR plan, including how to define your goals, target markets, messaging, and crisis communications, and how to track and measure results. We will also explore newsworthy story ideas and how to pique the media's interest in your company or products.

Theresa has worked with leading brands in the outdoor, ski and travel markets for the past 24 years. Theresa has built solid relationships with media and key influencers from the Rocky Mountains to Manhattan, with clients ranging from the San Juans to Europe. She is passionate about the outdoors, writing, and helping businesses tell their story. Learn more about Theresa here.