Psyche Digital hosts a Free monthly marketing and branding meet-up (you do not have to be 21+ to participate) in conjunction with SCAPE (Southwest Colorado Accelerator Program for Entrepreneurs) called Them Apples: Marketing and Chill.

Them Apples is a casual way to get your marketing questions answered by experts and understand the real challenges that businesses and entrepreneurs face day-to-day.

Each month we feature a different topic and then open the floor to any and all questions.

This month's topic: Lead Magnets 101

Lead magnets are valuable resources such as eBooks, guides, templates, webinars, or exclusive content offered by businesses to potential customers in exchange for their contact information, typically their email addresses. These enticing offers serve as incentives to capture leads and build a subscriber list.

Lead magnets provide value to both businesses and prospects: businesses gain a way to nurture and convert leads, while prospects gain access to valuable information or tools that address their pain points or interests.

We'll see you there!