A 3- week lunch hour series every Monday in February from 12:30-1:30pm. Perfect for start-ups, entrepreneurs, solopreneurs, and marketing teams (working on a re-brand) launching a new business. All 3 sessions are required as they build upon one another. You'll come away with a brand identity and strategy you love at the end of the month. We start our 3- week series with an " idea-storm" to clarify or discover your purpose and why purpose matters to your culture and brand. The 2nd week we dive into identifying your brand's audience, tone, messaging, and look and feel. The final week we focus on building a brand identity guideline document, plus play with examples of your new brand identity applied to marketing collateral and channels (i.e. social/digital, web, print, etc.) The result: A powerful brand identity that allows you to clearly and consistently communicate your business proposition and what differentiates you.